The two diagrams above depict different ways in which the message is conveyed, one through blatant, lengthy text and the other being in brief bullet points. In our modern world, everything can be gained through the palm of our hands, therefore it is important to have information disseminated quickly and briefly as people look forward to instant information rather than lengthy blocks of text (Esperdy, 2009).
Reep (2006) also mentions the importance of having color in the process of passing information to the reader. She mentions that colors reinforce the message to specify the intended audience. Despite having such an impact on information dissemination, excessive use of color may not necessarily have a positive implication of readers. Based on the diagram above, the example on the left would be an over-the-top manner in which this theory is applied as too many colors were used as background which makes the text difficult to read as the colors shift among themselves. Over at the right, even though a variety of color was not used, it is still distracting as it possesses lines which clash with the color of the text. In the block right down the middle however, a contrasting theme was adopted making reading much simpler as readers rather have a text and background contrast to ease reading (Esperdy, 2009).
References
Reep, Diana C. 2006, ‘Chp 4: Principles of Document Design,’ in Technical Writing, 6th ed., Pearson Edu, Inc., New York, p.173-190.
Esperdy.G 2009, Less is more, viewed 13 April 2012, <http://www.designobserver.com/observatory/entry.html?entry=8097>
